Welcome to Mscore^®

We know music

Using minute-by-minute data from Portable People Meters deployed in US markets, Media Monitors has created a groundbreaking index: Mscore, the result of a partnership between Media Monitors, Mediabase and Arbitron.

In the radio business, each song’s Mscore is downloaded into RCS’ GSelector and music rotations are immediately affected by the research scores. Mscore is an estimate of how much a song can help a radio station retain its listeners.

In the music business, sharp executives keep ahead of the curve by seeing the audience reaction though the first ever passive music research analysis. Mscore shows how rating panelists reacted to each song as they were played.

By showing how much the radio audience changes stations while a given song is playing, Mscore creates this performance rating for each song. The results are displayed in an easy to read graph, based on week to week airplay and listeners’ reaction.

Using a patent pending algorithm, the multi-week moving trend of switching activity determines the Mscore for every song. The value can be positive or negative; representing less or more switching.

Exclusively available through Mediabase and Media Monitors, Mscore provides insight from a totally new vantage point than traditional airplay measures.

For more information, email us today at Info@Mscore.com